MJ Myers
Copywriter, Chicago native, New York transplant, photographer, pianist, world traveler.
Contact: sciwri777@gmail.com 312-623-7880
Pharmaceutical Copy Leader/Innovator
Quick study in medical marketing communications. Ready for anything pharma. Can develop a full launch promotional campaign with just a draft PI and a CSR. Versatility to switch-hit between healthcare professional and consumer audiences for digital, print, sales training, medical education, and experiential marketing solutions..
Experience
Area 23, New York…..……………………....……………….…..…………..2021-Present
VP, Creative Director
Content director of AOR for all domestic and global promotion of AstraZeneca’s CALQUENCE® (acalabrutinib) for chronic lymphocytic leukemia, for both HCP and DTC. Brand took over the #1 most prescribed BTK inhibitor for new starts spot, unseating market leader Imbruvica during my tenure. Supervise and mentor team of 4 direct reports. Collaborate with Medical and Strategy to develop messaging explorations for new educational initiatives.
Havas Life Metro Chicago…………………………....……..………………..…..2012-2021
VP, Associate Creative Director
Creative copy team lead of all AOR business for 7 brands, including analgesics Nucynta® and Xtampza® ER, Synagis® for RSV infections, the cure for hepatitis C, Mavyret®, Serostim® for HIV), Lupron® for prostate cancer, and global marketing for Skyrizi® for Crohn’s disease. Launch leadership included Bavencio® for urothelial carcinoma, Yupelri® a bronchodilator for COPD. Mentored and supervised 8 direct reports.
Purohit Navigation, Chicago………………….........….....……..……….………….2006-2012
Associate Creative Director
Principal writer for agency dedicated to mid-sized specialty pharmaceutical brands. Assignments included digital content and architecture, and print promotional materials for Hylenex® recombinant: Hylenex.com, HERmark® Breast Cancer Assay: hermarkassay.com; Monogram Biosciences’ Virology franchise for HIV/AIDS: monogramvirology.com; Consortium of Multiple Sclerosis Centers: mspatientcare.org, NapiNol Topical Ointment: napinol.com, Other products cover a wide variety of diagnostic areas, including endocrinology, dermatology, urology and cardiology.
Abelson-Taylor, Chicago……………………..……….………………..…………….1998-2006
Senior Copywriter
Led writing team for relaunch and new indications of oncology market leader Rituxan®, a monoclonal antibody by Roche/Genentech. Attended Hem/Onc preceptorship training for brand mastery. Other lead writing assignments included Aranesp®, a cancer supportive care erythropoietin for Amgen; Avonex®, an interferon to treat multiple sclerosis for Biogen Idec; and Avelox®, a quinolone antibiotic for Bayer/Schering Plough.
Corbett/TBWA Worldhealth Chicago…………………..…..………….…………….….….1994-1998
Senior Copywriter
Lead copywriter for the SKB antibiotic family, including Augmentin®, Timentin®, Amoxil® and Bactroban®. Directed the creative team for the US professional and DTC launch of Depo-Provera® contraceptive. Creative director and lead writer for product launch of Relafen®, a the first COX-2 inhibitor NSAID for SKB.
Awards:
2019 Finalist, Medical Advertising News Manny Award, Best Interactive Physician Campaign
2011 Rx Club Awards: APP Oncology Corporate, BREVAGen Launch Campaign, CMSC Essential Elements Patient Website
2011 National Health Information Awards, HERmark Patient Information program
2011 DxMA Excellence in Marketing Awards of Distinction, Monogram Biosciences interactive exhibit, Website
2010 Web Health Awards, Silver Award, CMSC Essential Elements: My Personal Journey for Multiple Sclerosis Website
2010 National Health Information Awards, CMSC Essential Elements Patient Education Kit for Multiple Sclerosis
2010 Rx Club Awad of Excellence; Purohit Navigation Website
Education: B.A. Biology and Journalism, Indiana University, Bloomington.
Science Desk Founder and Editor of the Indiana Daily Student, award-winning college daily newspaper.